Drones are having a major impact on many industries, and they’re just starting to enter the marketing industry. In fact, 69% of companies that currently use drones in marketing say they plan to increase their usage in the future. Here are some ways you can get started with using drones in your marketing campaign and how it can benefit your business overall.
Social Media Content
Shooting a video is one thing, but editing it and making sure it’s shareable takes a lot of work. Save yourself time and create content that you can immediately post to social media channels. With drones, you can film high-quality videos that are instantly shareable on Twitter, Facebook, Instagram, and other networks. These videos often look more professional than user-generated content because they have fewer issues with shaking or blurring from shaky hands.
For example, if your business sells home security systems, you could use drone footage to shoot short clips of your product in action. This type of marketing helps potential customers visualize how your product will help them—and helps get them excited about sharing their experience online. You might also consider partnering with influencers in your industry who could feature your products in an online review or vlog.
As drones become more popular, their uses are becoming more varied. While drones have been used in military situations, they can also be used to market businesses and products. A marketing video created with a drone is an excellent way to promote your brand or product. It creates hype, it’s exciting and it’s different. Remember: you want to stand out from your competitors when marketing your business; a video produced using a drone does just that!
Stand Out From The Crowd
Drone photography and videography can help your business stand out from the crowd. While photos are pretty to look at, they don’t always portray a business as an exciting place to be, especially if you’re trying to sell a professional service. Video takes things a step further, showing off not only the interiors of your office or store but also the way in which you work.
For example, drone videos can show prospective clients how easy it is for them to get around town, with no traffic getting in their way. This kind of unique content will put you ahead of other businesses when it comes time for them to make a decision about who they want to hire or purchase products from.
Want us to help you produce stunning videos and photos for your business? Contact us for more information. We’re the #1 Aerial Photographer based out of Worcester, Worcestershire.